Value of Membership

So, Why Should You Join PRSA?

Remember that vacant facility your company owns? Well, congratulations � you'll be developing a PR campaign to unveil its transformation into a community center. Staffed by teenagers, the center will double as a youth center on weekends and stay open until 2 a.m. on Saturday nights. Parents in the community will oversee the center's operations. Sounds like a great idea, doesn't it? Oh, I almost forgot � the center sits squarely in the middle of that quiet, residential neighborhood. I've heard the neighbors love the peace and tranquility in the area � do you think they'll mind a little community center? Wait � why are you groaning? And grabbing your head in anguish?

Before you gulp down that ibuprofen, consider this elixir: PRSA membership. PRSA affiliation puts you in touch with over 20,000 members, placing you on the inside track to resolve such dilemmas. You'll have a wealth of information at your fingertips, so you can diffuse potential public relations time bombs like the preceding scenario. Whether it's one of PRSA's many national seminars, journal articles, directories, and Web site, you'll bone up on issues management, learn how to secure statistical information regarding community use, and obtain real-life tips from communicators who've had to relay sensitive information.

Headache's going away, isn't it? But wait, it gets better. Besides the exchange of ideas and cutting-edge solutions with colleagues across the globe, you'll have numerous networking opportunities at the local level. That gives you the competitive edge in today's sizzling and ever-evolving marketplace. You'll also stay abreast of new opportunities and continue professional advancement. And you can even pursue accreditation in the field of public relations.

PRSA membership can be your remedy, while opening new doors for your own professional and personal advancement. So join PRSA, and start feeling better already.

Headache's gone? Glad to hear it � now, about that community center�