Accreditation for Public Relations Professionals About one-third of PRSA/SENE Chapter members have earned the Accredited in Public Relations (APR) designation -- one of the highest APR/Chapter member ratios in the country. This voluntary certification program for public relations professionals aims to unify and advance the profession by identifying those who have demonstrated their knowledge, experience and judgment in planning and managing public relations activities. Successful completion of the Accreditation process results in the awarding of the APR designation to qualified public relations professionals. For additional information on Accreditation, please visit www.accreditationboard.org or contact: Elisabeth N. Galligan, APR, APR, PRSA/SENE Accreditation Chair