What's New Nationally
(Updated 01-Feb-03)
"Leveraging the Power of Health Care Public Relations"
- March 27, Pre-Conference Session at the U.S. Food & Drug Administration
- March 28 - 29, The Fairmont Hotel, D.C.
Now in its 14th year, the Health Academy Spring Conference provides senior-level public relations practitioners with the opportunity to discuss the most pressing issues they face with leading experts from all segments of the health care field. Medical error reduction, bioterrorism, funding for medical research, Medicare prescription benefits and medical labor shortages - all are issues that depend on the power of public relations to raise the right issues at the right times. The conference will focus on ways to break down barriers and create new opportunities in health care communications to better leverage the power of our messages. Participants will gain an insider's perspective on timely policy and regulatory trends and issues in Washington and throughout the nation.
Highlights of this year's conference include:
- Optional pre-conference session at the Food and Drug Administration:
Spend the afternoon learning about the FDA from key decision-makers
and hear about hot topics such as the latest medical error reduction
initiatives, clinical trials, and regulating biologics and foods.
- Dynamic specialty tracks: The conference sessions will have something
for everyone - payers, providers, pharmaceuticals, biotechnology, and
medical devices - with advanced tactical sessions added this year.
- "On the Hill" session: Hear unique insights from representatives
of government agencies, legislators, and lobbyists during an afternoon
session on Capitol Hill.
- Crisis simulation exercise: Participate in a hands-on simulation of
a health care crisis immediately after the crisis plenary session.
- Exciting networking reception: Enjoy the opportunity to network with
your colleagues and sample scrumptious food at the historic National
Press Club.
- Health Care Café: Meet other attendees, speakers and sponsors in the conference's gourmet coffee bar. The Café will be open during the entire conference. Information on the Health Academy's professional development opportunities and awards program will be on display.
For registration information, visit www.healthacademy.prsa.org or call 212 460-1438.