Meeting/Event Information

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Social media is constantly changing — what platforms are on the rise? When should we be ready to launch a new channel? How can we advise our clients and colleagues where they should go next? 
 

Social media platforms are a daily part of our personal and professional lives. They help us connect with our networks, reach their audiences, and drive business results. We are familiar with Facebook, Instagram, LinkedIn, and Twitter, but what about the new platforms that are gaining traction? How do we know which platforms are worth the investment of our time and resources? 
 

PRSA/SENE invites you to join us for a panel discussion on emerging social media platforms. We will learn from a diverse panel of social media experts who will explore emerging platforms with us and provide us with tools to understand how the social media industry is evolving each year. 
 

Don’t miss your chance to network with fellow PR/communications peers and hear from a talented lineup of industry professionals! 
 

Panelists:

• Pete Axtman, Senior Account Director, Sunshine Sachs; Lecturer, the University of Rhode Island’s Harrington School of Media and Communication 

• Liz Kay, Associate Director, Editorial Services, Providence College

• Shay Weintraub, Content Creator, Trailblaze Marketing 
  
  

(Panelist bios below)
 

Date: Wednesday, June 16, 2021  /  9:00 AM
 

Location: Zoom - attendee link will be sent upon registration 
 

Attend: 
$10 PRSA/SENE members
$15 non-members
Free for PRSSA student members
 

Registration / Login Note: Your PRSA/SENE website login is different from your MyPRSA login. Your PRSA Southeastern New England ID is the PRSA email you have on file or your PRSA National Member ID (both will work). If this is your first time logging in or if you do not know your login password, you can reset it using the "Forgot Username/Password?" link below.

Panelist Bios:

Pete Axtman 
Senior Account Director at Sunshine Sachs 

https://www.linkedin.com/in/peteraxtman/ 

Peter Axtman has spent more than 15 years working in sports media and communication. He is a Senior Account Director at Sunshine Sachs, a top national communications firm, where he leads the firm’s sports division. He also teaches in the Sports Media and Communication program at the University of Rhode Island. Pete drives the strategy and execution for a variety of athletes, leagues, events and sports entertainment, nonprofit and technology clients. His work focuses on helping established sports properties build their business and brands beyond the sports world, while also helping new, international and non-endemic sports clients become entrenched sports brands in the U.S. Prior to joining Sunshine Sachs, Peter worked at the National Basketball Association (NBA) and RLM PR.  Peter is a graduate of the University of Massachusetts where he holds a B.A. in Sports Management and New York University where he earned his Master’s degree in Public Relations and Corporate Communication. 

Liz Kay 

Associate Director, Editorial Services at Providence College 

https://www.linkedin.com/in/lizkay/

Liz Kay manages social media for Providence College, a private Catholic institution in Providence, R.I., where she counsels others on best practices online. Before transitioning to higher education, she worked as a reporter for The Baltimore Sun and the Los Angeles Times.  

 
Shay Weintraub 

Content Creator at Trailblaze Marketing

@vanillashayfer

linkedin.com/in/shaina-weintraub-6861ba106/

Shay Weintraub (she/her/hers) is a Content Creator for Trailblaze Marketing in Providence, RI - an unexpected twist for someone who is paying student loans on an American History B.A. right now. While she’s new to the Social Media Marketing sphere, Shay has experience managing accounts for a non-profit, a municipal archive, and two losing political campaigns (third time’s the charm!). Shay’s CliftonStrengths - Woo, Communication, Positivity, Adaptability, Includer - are not only an incredibly accurate assessment on what she brings to the table, but they’re also her favorite segue into talking about the legitimacy of astrology. In her free time, Shay likes to go for long walks, shop at Target, and remind herself that she cannot live on cold brew alone and has to drink at least one glass of water per day.

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