Event Recap: Meet the Women in RI Media + PRSA/SENE Annual Meeting

On Tuesday, January 23, the SoutheasternSarah Dell transitions presidency to Kimberly Fraser. New England Chapter of the Public Relations Society of America (PRSA/SENE) held its annual meeting at the Skyline at Waterplace in Providence. Chapter President Sarah Dell recapped the 2017 year, announced the 2018 Board of Directors, and transitioned presidency to Kimberly Fraser.

This year featured a “Meet the Woman in RI Media” panel of female journalists and personalities who shared their experiences as women in PR and media and offered insights and tips on how to get your story heard. Margaret O’Brien Reed, host of Rhode Island Capitol TV, moderated the panel, which included WPRI reporter Kim Kalunian, Rhode Island Monthly associate editor Casey Nilsson, Rhode Island Public Radio news director Elisabeth Harrison, and Providence Journal food editor Gail Ciampi. The PRSA honored Ciampi’s more than 35-year career by handing her the annual Media Achievement Award.

The "Women in Media" panel discussed what it's like to be a woman in the local news landscape.The panel discussed the nature of being a woman in the local news landscape as well as the pros and cons of a hyper-fast paced news media that does not always ensure accuracy. Ciampi noted that there has never been a more important time to be right in media. The panel delved into what makes a story newsworthy and how to pitch a story effectively with a unique angle. Harrison also discussed the importance of making meaningful contributions to the conversation in RI.

Thank you to the entire panel for their insightful dialogue and their dedication to the field of journalism and public relations!

Successful Annual Excellence Awards & Summer Social

PRSASENE Excellence Awards 2017    PRSASENE Excellence Awards 2017    PRSASENE Excellence Awards 2017PRSASENE Excellence Awards 2017        

We were excited to celebrate our annual Excellence Awards event at the Hotel Providence on June 13. Congratulations to all of our award winners and honorees! Each year, we are continually inspired by the work of our peers, and so proud to showcase some of the impactful work being done right here in Rhode Island. Also a big thank you to our presenting sponsor, Providence Business News and thier PBN Connect service!

Excellence Award Winners:

Excellence Awards Honorees:

Learn more about our PRSA SENE 2017 Excellence Award winners and their campaigns, and check out our event photos on Facebook.

Rhode Island companies win awards for PR excellence

THE PUBLIC RELATIONS SOCIETY of America, Southeastern New England Chapter held their annual excellence awards on Tueday evening.

PROVIDENCE – Two Rhode Island companies received awards of excellence from the Southeast New England chapter of the Public Relations Society of America Tuesday night at Hotel Providence. This year’s SENE chapter awards were judged by the PRSA Puget Sound chapter of Seattle. This was the sixth annual PRSA SENE Excellence Awards ceremony. The Providence-based…

To read full story visit:  https://pbn.com/r-companies-win-awards-pr-excellence/



Event Re-Cap: Member-Exclusive with Jane Dvorak, APR

PRSA/SENE Members meet with Jane Dvorak
Some of the attendees gather for a photo with Jane following the session. Check out all photos on our Facebook page!

On Wednesday, April 13, members of our chapter spent the morning with PRSA National Chair, Jane Dvorak, APR at FM Global in Johnston, RI. As her first-stop on a day-long tour of Rhode Island, which also included visits to local university PRSSA chapters, this event was the first time our Southeastern New England PRSA chapter has had this exciting, unique opportunity to meet with the PRSA National Chair.

PRSA members participated in an intimate discussion with Jane about her insights on the PR field, ways the industry is evolving, and exciting news and updates from PRSA headquarters.

Jane discussed the importance of communicators understanding their roles as leaders, analysts, and strategists, with an ultimate influence on an organization’s bottom line. She discussed the challenges of measurement vs. “counting” when understanding the results of a PR effort, and the importance of prioritizing the leadership role PR practitioners must embrace.

Jane shared a look into exciting work of PRSA, from the upcoming PRSA Northeast District and International Conferences, to the anticipated launch of a Leadership Academy and the countless resources at the fingertips of PRSA members, like MyPRSA, a tool connecting thousands of members across the country to answer questions and share resources.

Jane took over as PRSA National Chair in January 2017, and has driven communications programs for some of the largest nonprofits and garnered multiple local and national awards. She brings together 30 years of experience to her practice to help organizations gain new focus and direction through integrated communications with energy, creativity and impact.

Thank you, Jane, for your visit and open discussion with our chapter, as well as your ongoing leadership and commitment to the public relations field.

Event Re-Cap: Ethical PR during a period of “Alternative Facts”


PRSA/SENE Alternative Facts Event Panel

We were proud to kick off our first event of the year with an impressive panel and great attendees! Our conversation dove into the ethics of public communications; credibility; effectiveness; and the sometimes fine line between transparency and legality.

And in between some friendly banter, our moderator and panelists also shared industry best practices for PR/communications professionals and journalists alike. Here were some of our key takeaways:

On Ethics

  • “We are entitled to our own opinions but not our own facts.” – Mike Raia
  • There is a need to balance transparency and legalities. – Laura Meade Kirk
  • Social media should be used by political offices to complement communication channels. – Mike Raia
  • Social media offers an intimate connection to your audience. – Emily Crowell
  • “It’s good that you have more ways to get your message out, but you now have less control.” – Laura Meade Kirk

Best Practice

  • Building relationships between PR professionals and journalists is key to honest and comprehensive reporting. – Panel
  • Press releases are not a place for feature writing. Be efficient, get to the point. – Tim White
  • The old approach to a “Friday News Dump” is no longer an effective practice to avoid sharing bad news. – Emily Crowell

“Thank you” also to our moderator and panelists!

  • Tim White (moderator) – Target 12 Investigative Reporter, WPRI
  • Emily Crowell – Director of Communications, Office of Providence Mayor Jorge Elorza
  • Laura Meade Kirk – Public Information Officer, RI State Police and RI Department of Public Safety
  • Michael Raia – Communications Director, Office of Governor Gina Raimondo