Event Recap: Pitch Perfect

PRSA/SENE Pitch Perfect Event  PRSA/SENE Pitch Perfect Event - Tracy and Brooke Providence Moms Blog  PRSA/SENE Pitch Perfect event - Elyse Major, Providence Media

On August 7th, we hosted our “Pitch Perfect” event at AQUA at the Providence Marriott Hotel. Kimberly Fraser, our fearless Chapter President, led an informal Q&A session with local media professionals sharing their backgrounds and advice on the “do’s” and “don’ts” of pitching.

The night welcomed five presenters:

Key takeaways:

  • It’s all about relationships – strongly emphasized by Scott MacKay, all presenters agreed that building relationships with reporters is key to knowing how each of them likes to be pitched and what their core interested are.
  • There are no “golden rules” of pitching – all five of the speakers preferred to receive their pitches in different ways. The better you know individual preferences, the better your chances of success (see above “relationships”).
  • Photos or no photos?Elyse Major shared that she is a visual thinker and likes to write stories when she can picture it told through a photograph. While Whitman Littlefield relayed that the Providence Journal endeavors to take its own photos whenever possible. Overall, it was agreed that photos can help sell your pitch, even if they are not used in the end.
  • And what about attachments? – no surprise here with some yes, some no. Kate Nagle suggested the most popular compromise, which was to provide your press release in the body of your email and also as an attachment. This way, the reporter can opt for whichever approach is best for them.
  • Phone or email? – in an increasingly digital world and extremely tight deadlines, all reporters except for Scott MacKay preferred emails. (Note: you can still email your pitch to Scott, just expect he will likely be calling, not emailing, you back!)
  • Know your audience – as Tracy Slater and Brooke Rainville reminded us, always know the target audience of the reporter/media professional you are pitching; and make sure your topic fits with the reporter’s area of expertise and the nature of the publication as a whole.

Special thanks to our attendees, presenters, and AQUA for hosting us!

Event Recap: Lightning Round Session

PRSA/SENE Lightning Round Event  PRSA/SENE Lightning Round Event - Paul Grimaldi - RI DORPRSA/SENE Lightning Round Event - Melanie Coon BCBSRI

On April 10th, we welcomed our PRSA community to a second of our “Lightning Round” sessions.

Our seasoned professionals spoke about what they’ve learned along the way in their careers and offered a few pieces of advice for our audience. Each 10-minute presentation covered content in internal communications, media relations, and programmatic display.

PRSA/SENE President, Kim Fraser welcomed the group to the beautiful Red DWG Library, and we were inspired as their team discussed the passion and guidance behind all of their efforts. Our speakers then took the stage – Paul Grimaldi, Melanie Coon, and Jess Bachman – and left us wanting more until the very end!

Here’s a look at what folks were talking about:

  • @gailcarvelli – “Discretion is your brand” .. words of wisdom for communications professionals from @mcoonri at the @prsasene Lightning Round Event held @reddwglibrary @BCBSRI
  • @prsasene – .@mcoonri “The basics are critical. We shouldn’t make mistakes with the basics. [ex.] Proofread everything you write.”
  • @prsasene – .@mcoonri “Public trust is probably the most important prize we can win. It takes years to build up, but it can disappear in a minute.”
  • @prsasene – .@PaulEGrimaldi‘s social media principles: – it’s not the end all, be all – have a protocol – choose channel to fit your audience – be consistent with messages, topics and tone – engage your communities

Special Thanks to our attendees, Red DWG, and our Lightning Round Speakers!

  • Melanie Coon – Managing Director, Internal Communications, Corporate Affairs Division, Blue Cross & Blue Shield of Rhode Island (internal communications)
  • Paul Grimaldi – Chief of Information and Public Relations, Rhode Island Department of Revenue (media relations)
  • Jess Bachman – Strategist, NAIL Communications, LLC (programmatic display)

PRXNE 2018

Each year, more than 200 public relations practitioners from the seven-state PRSA Northeast District join together for a one-day conference exploring the newest technologies and practices to emerge in the field of public relations.

This year’s theme is: “Communication Convergence: The Integrated Communicator.” And we’re headed to Buffalo for it —home of the original Buffalo wings, a burgeoning craft beer scene, and a short ride to Niagara Falls. But we’re really looking forward to a day of inspiration with you. Along with nearly two dozen of our colleagues presenting from throughout the Northeast Chapter, we’ll tackle emerging content marketing trends, share valuable insights for strategic planning, help you master the art of storytelling and give you all the tools you need to be successful in whatever communication role your job takes the next day.

June 1, 2018

Learn more about PRXNE 2018

Registration

Buffalo

PRXNE18 Sponsors

PRSA/SENE 2018 Board of Directors Announced

PROVIDENCE, R.I. – The Southeastern New England Chapter of the Public Relations Society of America (PRSA/SENE) has announced its eight-member Board of Directors for 2018.

Kimberly Fraser, a Providence, Rhode Island, resident and senior public relations representative at IGT, has assumed the role of board president for 2018.

“I’m honored to serve as President of the PRSA/SENE chapter and to be joined by a talented board of directors this year,” said Fraser. “We have an exciting year of programming ahead for the public relations and communications talent in our region and are looking forward to unique events, professional development opportunities, and partnerships to enhance our chapter.”

Joining Fraser as returning PRSA/SENE Board members are:

• President-Elect: Christina Robbio (Lincoln, Rhode Island) – Communications & Social Media Manager, Providence Warwick Convention & Visitors Bureau
• Immediate Past President: Sarah Dell (Bristol, Rhode Island) – Manager of Public Affairs and Strategic Communications, Advocacy Solutions
• Treasurer: Giselle Mahoney (North Kingstown, Rhode Island) – Account Executive, RDW Group
• Secretary & PRSSA Liaison: Michael Masseur (Douglas, Massachusetts) – Senior Account Executive, RDW Group
• Membership Chair: Brian Hodge (Providence, Rhode Island) – Deputy Director of Communications, Rhode Island Commerce Corporation
• PR/Social Media Chair: Jason Cunningham (Coventry, Rhode Island) – Director of Public Relations, Centerbrook Architects & Planners
• Programming Chair: Kyrie Perry (Providence, Rhode Island) – Director of Communications, Marketing & Outreach, HealthSource RI

The PRSA/SENE chapter annually promotes a number of professional development and industry networking opportunities. The chapter recently held its popular “Meet the Media” event in which Gail Ciampa of the Providence Journal was the recipient the Fifth Annual Media Achievement Award. For upcoming event information, please visit www.prsasene.org.

PRSA/SENE is a member of the PRSA Northeast District. This year the district’s annual conference will be held in Buffalo, New York. For more information on the June 1 event, please visit www.prsanortheast.org/ne-conference.

About PRSA/SENE:
Established in 1982, the Southeastern New England Chapter of the Public Relations Society of America (PRSA/SENE) is the among the region’s largest professional organizations for public relations professionals. Members of the non-profit association represent corporations, agencies, sole practitioners, military, government, health care and other service organizations throughout Southeastern New England. Learn more about PRSA/SENE at www.prsasene.org, on Facebook (PRSASENE), Twitter (@prsasene), and sign up for our email newsletter.

Event Recap: Meet the Women in RI Media + PRSA/SENE Annual Meeting

On Tuesday, January 23, the SoutheasternSarah Dell transitions presidency to Kimberly Fraser. New England Chapter of the Public Relations Society of America (PRSA/SENE) held its annual meeting at the Skyline at Waterplace in Providence. Chapter President Sarah Dell recapped the 2017 year, announced the 2018 Board of Directors, and transitioned presidency to Kimberly Fraser.

This year featured a “Meet the Woman in RI Media” panel of female journalists and personalities who shared their experiences as women in PR and media and offered insights and tips on how to get your story heard. Margaret O’Brien Reed, host of Rhode Island Capitol TV, moderated the panel, which included WPRI reporter Kim Kalunian, Rhode Island Monthly associate editor Casey Nilsson, Rhode Island Public Radio news director Elisabeth Harrison, and Providence Journal food editor Gail Ciampi. The PRSA honored Ciampi’s more than 35-year career by handing her the annual Media Achievement Award.

The "Women in Media" panel discussed what it's like to be a woman in the local news landscape.The panel discussed the nature of being a woman in the local news landscape as well as the pros and cons of a hyper-fast paced news media that does not always ensure accuracy. Ciampi noted that there has never been a more important time to be right in media. The panel delved into what makes a story newsworthy and how to pitch a story effectively with a unique angle. Harrison also discussed the importance of making meaningful contributions to the conversation in RI.

Thank you to the entire panel for their insightful dialogue and their dedication to the field of journalism and public relations!