“Guts are terrific indicators of problems.”
So remarked renowned PR expert Jim Lukaszewski during our recent networking and PR education event on September 21 at Tech Collective.
Held in recognition of PRSA’s Ethics Awareness Month, the discussion with Jim ranged widely, touching on emerging trends, pitfalls, and best practices regarding ethics, PR, and crisis communications.
Jim drew on actual issues that he has helped companies address, repeatedly stressing how critical it is to “find the truth and get it out there as soon as possible” as well as the value of close interaction and trust among PR practitioners and legal counsel. And of course, there was the first piece of advice he gives to executives facing ethics and legal challenges: “Call your mother.”
Thanks very much to PRNewswire for its generous sponsorship.