We started the morning off with a brief look at the PRSA/SENE Chapter year in review; heard some Food Bank insights from its Director of Communications, Hugh Minor; and then get to the good stuff – rolling up our sleeves and together packaging more than 3,072 food items. The bags went to support 192 Rhode Island school-age children during the winter break. Our entire group was grateful for the opportunity to contribute to such a worthy cause, and we thank the RI Community Food Bank for accommodating us. Check out photos on Facebook!
On October 10th, we hosted our Communicating Controversy event at Save The Bay in Providence. The night welcomed four panelists who shared their experiences in dealing with crisis in their everyday professions. Dan McGowan, the Digital Reporter for WPRI 12, was a fantastic moderator who posed engaging questions to panelist.
The night welcomed four presenters:
Cindy Sabato, APR – Director of Communications for Save The Bay
You have to monitor social media – explained Chris Hunter, who also talked about how our society is always online. Social media is the best way to listen and find out what’s going on. Keeping this in mind, he also referenced how you need to be careful with your words and use language that resonates with all especially when controversy is involved.
Always have a plan and follow it – the speakers told stories about how in their work experiences your first instinct is not always the best one. Before a crisis occurs, its best practice is to create a plan, communicate it with colleagues, and practice it.
Try to provide as much information as possible – Kristine Hendrickson mentioned that we need to be credible and authentic while balancing privacy and legal guidelines.
Let’s work together to do the best job possible – shared Cindy Sabato. Reporters as well as communications professionals have jobs to do. In collaborating with one another, the correct information can be shared with the public each step of the way.
Break down the information so it isn’t jargon – all four panelists referenced how they simplify their messages so the information is clearly understood by all. Specifically, John King deals with this every day in explaining complex concepts as a scientist in dealing with climate and oceanography.
Special thanks to our attendees, panelists, moderator, and Save The Bay for hosting us!
We were excited to celebrate our annual Excellence Awards event at the Hotel Providence on June 13. Congratulations to all of our award winners and honorees! Each year, we are continually inspired by the work of our peers, and so proud to showcase some of the impactful work being done right here in Rhode Island. Also a big thank you to our presenting sponsor, Providence Business News and thier PBN Connect service!
We have extended the submission period for our PRSA/SENE Excellence Awards! Submit your best PR and communications work by Monday, April 3, and we might just showcase it during our May
Companies with measurable excellence in public relations and communications strategy, execution, or tactics are encouraged to apply. All entries are due by Monday, April 3, 2017 (Early Bird entries must be submitted by Monday, March 27).
Now in its sixth year, the PRSA/SENE Excellence Awards recognize outstanding public relations tactics and campaign strategies across a spectrum of specialty areas, including community relations, crisis communications, B2B and social media.
Awards are judged by fellow PRSA members from other chapters. This is an opportunity to shine the spotlight on your work and also receive valuable feedback from your industry peers. Plus, all winners will receive a one-year digital subscription to Providence Business News.
The 2016 PRSA/SENE Excellence Awards competition is open to anyone in the communications or public relations fields in Southeastern New England. Companies of any size or industry discipline are encouraged to apply. Entries will be judged by industry professionals in fellow PRSA Chapters. Award entries will be scored based on research, planning, execution and evaluation of the tactic or campaign.