Yankee Chapter Hosts 2021 Virtual Northeast District Conference
2021 Road Map: Directions for a New Journey
Thursday, June 17, 1 - 5 p.m.
Friday, June 18, 9 a.m. - 12:30 p.m.
Stop. Go. Yield. Detour Ahead! New communications tools get introduced so fast that it can be difficult even for trained communicators to know which way is up. Many of us barely finished getting our communications plans integrated smoothly with what the last decade brought: social media, digital advertising, targeted ads, smart apps, live news feeds, teleconferencing and more. Add a pandemic and now you have to reinvent the delivery of these and new ways to engage using technology. If you can’t use these existing and new channels to effectively voice your message, someone else will — and your organization gets lost in traffic. What you need is a good map and a guide to point you in the right direction. Join us for an array of focused conversations about strategies to help every communicator stay ahead of the curve and forge a clear path to success. Learn from expert guest speakers about the best new communications methods, technologies and consumer expectations. Change happens fast — but it’s never too late to find your way. Join us, map out the next leg of your communications journey for yourself, and you’ll arrive ahead of the others — because you’ll know what’s coming and how you’ll plan to get there.
Members Represent Strong Diversity of Talents and Industries
The Southeastern New England Chapter of the Public Relations Society of America (PRSA/SENE) has announced its nine-member Board of Directors for 2021.
Audra DeLaney of Mystic, Connecticut, has assumed the role of board president. She is the Assistant Director of Admissions and Director of Enrollment, Williams-Mystic Program.
“I am thrilled to serve our local public relations and communications professionals this year through PRSA/SENE,” DeLaney said. “There are numerous ways to positively affect our profession through providing resources for ongoing COVID-19 communications, hosting virtual events on important topics, advocating for actions that make our industry more equitable for all, and connecting with our student chapters.”
Joining DeLaney as returning PRSA/SENE Board members are:
- President-Elect: Katherine Hypolite (Warwick, R.I.) – Director of Communications, City of Providence Department of Planning and Development
- Immediate Past President: Giselle Mahoney (North Kingstown, R.I.) – Sr. Account Executive/Partner, RDW Group
- Treasurer: Kimberly Fraser (Providence, R.I.) – Global Communications Manager, IGT
- Programming Chair/Secretary: Michael Masseur (Douglas, Mass.) – Director-Public Relations/Partner, RDW Group
- Communications/Social Media Chair: Jason Cunningham (Coventry, R.I.)
- PRSSA Chair: Pete Axtman (Providence, R.I.) – Senior Account Director, Sunshine Sachs; Lecturer, University of Rhode Island
- Membership Chair: Samantha Bowen (Providence, R.I.) – Director of Communications, Southern New England American Heart Association
- Member at Large: Christina Robbio (Providence, R.I.) – Associate Vice President/Communications Partner, Citizens Bank
The PRSA/SENE chapter annually promotes a number of professional development and industry networking opportunities. This year’s programming schedule will commence on April 28 with a virtual panel discussion titled, “What’s Ethics Got To Do With It?” For more details and registration, please visit www.prsasene.org.
Established in 1982, the Southeastern New England Chapter of the Public Relations Society of America (PRSA/SENE) is among the region’s largest professional organizations for public relations professionals. Members of the non-profit association represent corporations, agencies, sole practitioners, military, government, health care and other service organizations throughout Southeastern New England. Learn more about PRSA/SENE at www.prsasene.org, on LinkedIn (@prsasene), Twitter (@prsasene), Facebook (PRSASENE).