Successful Annual Excellence Awards & Summer Social

PRSASENE Excellence Awards 2017    PRSASENE Excellence Awards 2017    PRSASENE Excellence Awards 2017PRSASENE Excellence Awards 2017        

We were excited to celebrate our annual Excellence Awards event at the Hotel Providence on June 13. Congratulations to all of our award winners and honorees! Each year, we are continually inspired by the work of our peers, and so proud to showcase some of the impactful work being done right here in Rhode Island. Also a big thank you to our presenting sponsor, Providence Business News and thier PBN Connect service!

Excellence Award Winners:

Excellence Awards Honorees:

Learn more about our PRSA SENE 2017 Excellence Award winners and their campaigns, and check out our event photos on Facebook.

Event Re-Cap: Member-Exclusive with Jane Dvorak, APR

PRSA/SENE Members meet with Jane Dvorak
Some of the attendees gather for a photo with Jane following the session. Check out all photos on our Facebook page!

On Wednesday, April 13, members of our chapter spent the morning with PRSA National Chair, Jane Dvorak, APR at FM Global in Johnston, RI. As her first-stop on a day-long tour of Rhode Island, which also included visits to local university PRSSA chapters, this event was the first time our Southeastern New England PRSA chapter has had this exciting, unique opportunity to meet with the PRSA National Chair.

PRSA members participated in an intimate discussion with Jane about her insights on the PR field, ways the industry is evolving, and exciting news and updates from PRSA headquarters.

Jane discussed the importance of communicators understanding their roles as leaders, analysts, and strategists, with an ultimate influence on an organization’s bottom line. She discussed the challenges of measurement vs. “counting” when understanding the results of a PR effort, and the importance of prioritizing the leadership role PR practitioners must embrace.

Jane shared a look into exciting work of PRSA, from the upcoming PRSA Northeast District and International Conferences, to the anticipated launch of a Leadership Academy and the countless resources at the fingertips of PRSA members, like MyPRSA, a tool connecting thousands of members across the country to answer questions and share resources.

Jane took over as PRSA National Chair in January 2017, and has driven communications programs for some of the largest nonprofits and garnered multiple local and national awards. She brings together 30 years of experience to her practice to help organizations gain new focus and direction through integrated communications with energy, creativity and impact.

Thank you, Jane, for your visit and open discussion with our chapter, as well as your ongoing leadership and commitment to the public relations field.

Event Re-Cap: Ethical PR during a period of “Alternative Facts”

 

PRSA/SENE Alternative Facts Event Panel

We were proud to kick off our first event of the year with an impressive panel and great attendees! Our conversation dove into the ethics of public communications; credibility; effectiveness; and the sometimes fine line between transparency and legality.

And in between some friendly banter, our moderator and panelists also shared industry best practices for PR/communications professionals and journalists alike. Here were some of our key takeaways:

On Ethics

  • “We are entitled to our own opinions but not our own facts.” – Mike Raia
  • There is a need to balance transparency and legalities. – Laura Meade Kirk
  • Social media should be used by political offices to complement communication channels. – Mike Raia
  • Social media offers an intimate connection to your audience. – Emily Crowell
  • “It’s good that you have more ways to get your message out, but you now have less control.” – Laura Meade Kirk

Best Practice

  • Building relationships between PR professionals and journalists is key to honest and comprehensive reporting. – Panel
  • Press releases are not a place for feature writing. Be efficient, get to the point. – Tim White
  • The old approach to a “Friday News Dump” is no longer an effective practice to avoid sharing bad news. – Emily Crowell

“Thank you” also to our moderator and panelists!

  • Tim White (moderator) – Target 12 Investigative Reporter, WPRI
  • Emily Crowell – Director of Communications, Office of Providence Mayor Jorge Elorza
  • Laura Meade Kirk – Public Information Officer, RI State Police and RI Department of Public Safety
  • Michael Raia – Communications Director, Office of Governor Gina Raimondo

PRXNE17: PR Means Business

Join us in the beautiful Finger Lakes region of New York for the 2017 PRSA Northeast District Conference, PRXNE 2017, on Friday, April 28, 2017. More than 200 public relations practitioners from the seven-state PRSA Northeast District are expected for this day-long conference packed with keynote presentations, case studies, panels and much more. Plan to network with colleagues and emerging professionals, and hear from experts across the industry.

Learn More about PRXNE17

This year’s theme is:
“PR’s Role in Economic Development and The Bottom Line”

Everything we do as Public Relations practitioners must directly support The Bottom Line. Our ideas, strategies, tactics, and measurement must all be tied directly to the business goals and the success of our organizations and our communities. We have seen a tremendous boom of economic development in the Finger Lakes region, throughout New York State, and across the Northeast District, and so much of our work as PR practitioners has supported these efforts, whether through tourism, cultural development or the success of the companies we work for.

#ExploreCorning

Corning is nestled in the heart of Finger Lakes Wine Country in Upstate New York. During the conference, you’ll have opportunities to explore the picturesque and thriving small town of Corning and visit the world-famous Corning Museum of Glass.

Extend your stay and discover the largest wine region on the East Coast, filled with gorges, waterfalls and, of course, beautiful lakes. This will truly be an opportunity to mix business and pleasure!

Learn More about PRXNE17

Registration

Schedule at-a-Glance

PRXNE17 Sponsors

Sponsor the Conference

#ExploreCorning!

PRSA/SENE Excellence Awards – Now Open!

PRSA/SENE Excellence Awards Rules and Entry Guide

Enter Your Excellence Awards Submission!

We have extended the submission period for our PRSA/SENE Excellence Awards! Submit your best PR and communications work by Monday, April 3, and we might just showcase it during our May
awards event!

Companies with measurable excellence in public relations and communications strategy, execution, or tactics are encouraged to apply. All entries are due by Monday, April 3, 2017 (Early Bird entries must be submitted by Monday, March 27).

Now in its sixth year, the PRSA/SENE Excellence Awards recognize outstanding public relations tactics and campaign strategies across a spectrum of specialty areas, including community relations, crisis communications, B2B and social media.

Awards are judged by fellow PRSA members from other chapters. This is an opportunity to shine the spotlight on your work and also receive valuable feedback from your industry peers.  Plus, all winners will receive a one-year digital subscription to Providence Business News.

The 2016 PRSA/SENE Excellence Awards competition is open to anyone in the communications or public relations fields in Southeastern New England. Companies of any size or industry discipline are encouraged to apply. Entries will be judged by industry professionals in fellow PRSA Chapters. Award entries will be scored based on research, planning, execution and evaluation of the tactic or campaign.

PRSA/SENE Excellence Awards Rules and Entry Guide
Enter Your Excellence Awards Submission!